Markus Asch

Deputy CEO, Vice Chairman of Karcher

Markus Asch began his career with cleaning equipment manufacturer Kärcher in 1995. From 2003 he headed the Category Management Commercial/Industrial division. In 2007 he was appointed to the Board of Management of the family-owned company, becoming Vice-Chairman of the Board of Management in 2010. Since 2010 Markus Asch has also been Chairman of the Cleaning Systems association of the VDMA (German Engineering Federation). In 2011 he was elected President of the European sector association EUnited Cleaning, and in 2012 President of EUnited, the European Engineering Industries Association. Since 2012 he has been Spokesman for the VDMA’s Blue Competence sustainability initiative. His aim is to take mechanical and systems engineering to the forefront of the sustainability movement and to anchor it in the minds of people beyond the sector bounds.


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